You know I'm not the first to say it, but books, reading matter of all kinds, are changing their medium. Was it naïve to ever think they'd stay in one form? After all, novels themselves had quite the heyday in serialized magazines. Did anyone in 1847 think the time would come that Everyman might have a solid series of bound volumes on the shelves? They probably did. But I doubt they thought the written word would move and slide off paper entirely, or as overwhelmingly supported by visuals as we've seen come to life. With the addition of digital, who knows where it's going to go?
Well, it's going onto e-Ink appliances for one thing. No great surprise there now that Kindle has established a few of the possibilities, and here comes nook to offer itself as not so much a next step as a quarter-shuffle forward. But for me, the real change, the intensive difference I see not just on the horizon but here can be found in the how-to book. And that platform, at least for a brief moment, is on the iPhone. And the cases in point are Jamie Oliver's new app 20 Minute Meals and the O'Reilly publications in app form of their Missing Manual series. (I know just one is out the door at the moment, but you can take this to the bank: they'll all be there within a year at most.)
Educational, instructional, how to, self help, anything that can be broken down into steps of clear information delivered, it need hardly be added, by some personable someone (Jamie Oliver has got to be a kind of gold standard: simple, good looking, aw shucks, but with a down country English accent which to Americans means simultaneous approachable and posh), this is a territory for transformation. And it's already here. The Oliver cooking iApp is just splendid. Easy, short, simply to follow, exciting, well put together. And NOT 99 cents, thank goodness. Let's charge proper money for these things. (A quick how-d'ye-do and tip of the cap to Wolfram for their guts in prem pricing their Alpha app.)
The point is: why buy a cookbook when this is possible? Yes, for the moment, real indepth, How to Cook Everything, or coffee table trophies, or French encyclopedia-type door stops need their analog heft. And reading MFK Fisher, sure, for the moment take her to bed although you'll be able to have her digital avatar read to you eventually when techno raises her from the ashes. But there will be more and more students who simply want the information delivered as show-and-tell as possible, which I put to you is the least painful injection in a semi-literate world. And Mr Oliver and his cohorts have really hit it out of the kitchen, in my view.
O'Reilly isn't doing it all quite yet. But they will. At the moment they're just PDFing their way into easy app-hood. But if anyone is capable of seeing the potential as they cram their podcasting, vodcasting selves into an endless series of 5 dollar manuals, it's O'Reilly.
It's all good stuff. And none of it has stopped me from buying the latest Folio Society Limited Edition.
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